A lot has changed in the last two years, you know with the whole global pandemic thing. We’ve seen changes in how we work, where we work, and who we work for. Those changes have drizzled into how we shop as well. What are the Ecommerce trends 2022 we should be implementing? Let’s drive into how these changes are affecting ecommerce and what you need to be doing to engage with customers in 2022. The Ecommerce Trends 2022 is my takeaway from Shopify’s The Future of Commerce in 2022 report and webinar.
Ecommerce Trends 2022: Sustainablility
There is a massive increase in consumers wanting to shop from sustainable brands. Consumers are opening their eyes to the impact their shopping is having on the environment and they are more likely to shop from brands that share their values. A whopping 77% of consumers are concerned about the environmental impact of the products they buy. That’s a huge shift from the fast fashion, “I want it now” trends we have been seeing in the last decade. So what can you do?
Tips for Sustainability in Ecommerce
- Adopt carbon nuetral shipping: Consumers are more willing to accept slower shipping times for lower environmental impact.
- Switch to a green host: Switching to a green website host is one of the easiest things you can do to adopt sustainable practices. I recommend SiteGround and GreenGeeks.
- Sell sustainable products: Ditch the fast-fashion, sell and/or create products that aren’t effecting the enivornment negatively.
- Invest in sustainable web design: Your website should be as sustainable as your business. You can use the Website Carbon Calculator to test your websites impact on the planet. Also, check out my sustainable website design packages.
Ecommerce Trends 2022: Marketing
Digital marketing ads like Google Ads and Facebook Ads are out for 2022. The cost of digital ads is on the rise but the return on investment is decreasing. It’s the death of third-party cookies. You’re probably wondering how the heck you’re supposed to reach customers and grow your brand. The answer is to get creative with your marketing.
Tips for Marketing in 2022
- Grow a community on social media: Engage with your followers, make them feel like they are part of your brand. Brand loyalty is huge.
- Live chat: Take your customer service to live chat. 54% of shoppers say that being able to easily reach customer service in the channel of their choice is important to them.
- Offer personalization on your website: Creating a product recommendation quiz for new shoppers when they visit your website is a great way to offer that personalization touch that they would get shopping in store.
- Sell everywhere your customers are: Expand your sales channels to where your customers are with social media platforms.
- Collaborate with influencers and creators: Find influencers with 5000-6000 engaged followers and offer to send them something.
- Create a rewards program: Keep your customers coming back with a rewards program. Offer chances to earn extra points for tasks like following your brand on social media, leaving a review, or sharing with a friend.
Ecommerce Trends 2022: Wrap Up
The only consistent in ecommerce is change. Hopefully, this article was helpful to keep you update to date with the changes you can expect in 2022 so you can keep your brand thriving. If you need help implementing some of these changes send me a message and I can provide you with a free quote.
What do you think is going to be the hardest obstacle to overcome in 2022 for Ecommerce? Leave a comment below with your answer, I’ll be responding to as many as I can!
